Uncategorized

Client Success Series: Global Consulting Firm Gains Insights into Complex Target Groups

When clients come to Response:AI, they need more than what a traditional research automation tool, like Qualtrics or DeCipher, can provide. Our most loyal clients understand their target audience and have a clear concept of what questions they need to ask. They come to us because they don’t want to spend weeks of valuable time […]

Multilingual and Ready to Mingle

Our world is shrinking, and your research needs are growing. As we develop into an increasingly globalized society, market research requirements expand far outside your company’s native country. Response:AI has you covered. With offices in the US, Prague, and Tokyo, we can meet your survey needs day and night. And since communication is key, we […]

The Great Resignation: Response:AI Powers Insights Into America’s Workforce Upheaval

In 1926, Henry Ford popularized the 40-hour work week, but it wasn’t until 1938 that Congress passed the Fair Labor Standards Act, requiring overtime to be paid to all employees who worked more than 44 hours a week.  By 1940, the 40 hour work week became the legal standard. Today, we take standardization of the […]

The Importance of Identity in Data Collection

Data tells a story. The story can help you sell to, target, and communicate with your customer base. While simplicity is key to representing your data, the reality is, people are not simple; and as our world continuously evolves to become more inclusive, it is necessary that the language we use in survey research reflects […]

Quick Turn Survey Delivers Black Friday Insights

Survey research may be one of the best options a company has to keep it’s finger on the pulse of existing and potential customers.  The only downside? You need insights now, and survey research takes time, right? Guess again! Gone are the days of waiting weeks for survey results. As the holidays are upon us, […]

Lies, Damn Lies, and Statistics: Detecting Survey Fraud and Getting Honest Answers

“There are three kinds of lies: lies, damn lies, and statistics.”

While the source of the axiom is widely debated, the sentiment is just as widely accepted. While survey research relies heavily on statistics, our team, both robot and human, can all agree that a graph doesn’t always tell the whole story.

AUTOMATED ONLINE SURVEYS ARE REVOLUTIONIZING PACKAGING

Automation has led to new ways of consumer testing and refining adjustments to product packaging concepts. “… of course, packaging design is a key driver in the sales process,” says René Henc, CEO and co-founder of RESPONSE:AI. It used to be that Marketing Directors or owners would have to either take a gamble and just […]

THEY SAID HIGH-QUALITY MARKET RESEARCH CAN’T BE CHEAP!

They were wrong. We have successfully launched a quantitative market research service that is significantly cheaper than the same product offered by traditional international market research agencies. Here’s what we’ve learned (so far) along the way and how you can benefit from it. Marketers in businesses of all sizes now have access to detailed market […]

MEASURE BRAND EQUITY THE RIGHT WAY

What is it? Why do it? How does it impact your bottom line? Brand Equity is the value — attributed by a consumer or potential consumer — of your product or service. Higher brand equity translates into consumer goodwill and their propensity to buy your particular brand of product or service. Its measurement, complemented by a traditional financial performance […]

Scroll to top