Making the Most of Your Human Team and Robot Friends

The robot war is no longer a distant fantasy, but the battle is quieter than we’ve depicted it on screen. With AI changing the landscape of so many industries, we are challenged to find the balance between utilizing automation for productivity, and keeping humans, their skills, and their jobs intact.  As a tool to cut […]

Client Success Story: Innovative Medical Solution Proves Market Potential with Response:AI Research

Medical technology is rapidly evolving, and particularly with regard to elective procedures like many plastic surgeries, market research can play a vital role in informing potential patients of new and innovative options. Establishment Labs (NASDAQ:ESTA) came to Response:AI in 2019 looking for data to understand reactions to a new, minimally-invasive breast augmentation procedure. Over the […]

Client Success Stories: Bangor University

With all the proprietary work Response:AI does for our clients, it is a rare and exciting event to see the results on a recent study published in a report issued by The British Academy. The global pandemic has created a critical need for governments and public health agencies to better understand the consumer attitudes and motivations […]

Client Success Series: Global Consulting Firm Gains Insights into Complex Target Groups

When clients come to Response:AI, they need more than what a traditional research automation tool, like Qualtrics or DeCipher, can provide. Our most loyal clients understand their target audience and have a clear concept of what questions they need to ask. They come to us because they don’t want to spend weeks of valuable time […]

Multilingual and Ready to Mingle

Our world is shrinking, and your research needs are growing. As we develop into an increasingly globalized society, market research requirements expand far outside your company’s native country. Response:AI has you covered. With offices in the US, Prague, and Tokyo, we can meet your survey needs day and night. And since communication is key, we […]

The Great Resignation: Response:AI Powers Insights Into America’s Workforce Upheaval

In 1926, Henry Ford popularized the 40-hour work week, but it wasn’t until 1938 that Congress passed the Fair Labor Standards Act, requiring overtime to be paid to all employees who worked more than 44 hours a week.  By 1940, the 40 hour work week became the legal standard. Today, we take standardization of the […]

The Importance of Identity in Data Collection

Data tells a story. The story can help you sell to, target, and communicate with your customer base. While simplicity is key to representing your data, the reality is, people are not simple; and as our world continuously evolves to become more inclusive, it is necessary that the language we use in survey research reflects […]

Quick Turn Survey Delivers Black Friday Insights

Survey research may be one of the best options a company has to keep it’s finger on the pulse of existing and potential customers.  The only downside? You need insights now, and survey research takes time, right? Guess again! Gone are the days of waiting weeks for survey results. As the holidays are upon us, […]

Lies, Damn Lies, and Statistics: Detecting Survey Fraud and Getting Honest Answers

“There are three kinds of lies: lies, damn lies, and statistics.”

While the source of the axiom is widely debated, the sentiment is just as widely accepted. While survey research relies heavily on statistics, our team, both robot and human, can all agree that a graph doesn’t always tell the whole story.

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