When clients come to Response:AI, they need more than what a traditional research automation tool, like Qualtrics or DeCipher, can provide. Our most loyal clients understand their target audience and have a clear concept of what questions they need to ask. They come to us because they don’t want to spend weeks of valuable time programming a survey and crawling through cross-tabulations on the back end.
A global consulting firm came to R:AI after years of outsourcing surveys to expensive research agencies, or programming them in-house on Qualtrics, then buying sample from a panel provider. While both of these are common solutions for many consulting firms, employees at every level can agree that this tedious work is not the best use of time or company resources. For this company, a typical project involves a complex target group, such as restaurant managers, healthcare facilities, or industrial facilities. Surveys often measure trends on products that are used for critical applications like cleaning and pest control. By switching to R:AI, this firm had their three main needs met in one convenient platform:
1. The ability to script a questionnaire for computer-aiding interviewing.
2. Automated access to multiple respondent panels.
3. And, most importantly, automated generation of fully designed PowerPoints in the company template and color-scheme.
A quote from a Senior Director of the consulting firm sums up their experience: “We have worked with other full-service research firms, as well as programmed our own surveys in Qualtrics. By combining research expertise with automation technology, the team at Response:AI has made our process both more efficient and more cost-effective.”
R:AI’s technology is saving this firm weeks of staff time, as well as improving accuracy and significantly reducing costs. By using Response:AI, this company is now able to include an end-user survey in a much broader array of industry trend studies, deliver detailed market insights with greater speed and efficiency than ever before. And their feedback echos that success.
“The automated reports generated from Response:AI have saved our team time and helped our industry experts focus on the higher-level insights and recommendations that our clients rely on us for.”
If these challenges sound familiar, and you are frustrated by spending hours generating data presentations, or dissatisfied with the reports generated by your chosen software, set up a demo today to learn how this success story can be yours too!