Market research veteran takes over to drive RESPONSE:AI’s expansion in the US
(Prague, CZ — April 17, 2018) — RESPONSE:AI, a leader in providing AI-driven automated market research, has named Dr. Frederick Barber as its new CEO.
After fewer than six months as RESPONSE:AI’s Managing Director of North America, Dr. Barber will take over as chief executive of the Dallas- and Prague-based organization, responsible for global strategy, market development, and client success.
“I am excited to take the helm for a company that has developed an amazing piece of technology that will fundamentally change the dynamics of the market research industry,” said Dr. Barber. “Expanding to the US from Europe in such a short time is no small feat, and our expertise in market research, software development, and AI, positions us to be a leader in this space for years to come.”
Beyond his focus on bolstering RESPONSE:AI’s client support presence in the US, he will oversee the company’s three-pronged strategy of providing full-service market research, self-service products which require minimum client-side input, and full AI platform access for market research professionals, agencies, and enterprise corporations.
In addition, Dr. Barber will focus on investor relations, while also becoming a RESPONSE:AI investor himself.
Ex-CEO and RESPONSE:AI co-founder, Rene Henc, will remain with the company as Chairman of the Board of Directors, and will stay on as a key part of the company’s leadership team. His focus will shift to strategic technology and product advancements, the development of market research as a service, and enterprise partnerships. Rene will lead the team in Prague and will oversee operations in Europe with current and future RESPONSE:AI clients.
More on Dr Frederick Barber
Prior to joining RESPONSE:AI in October 2017, Dr. Barber served as Chief Analytics Officer for MXM, a leading content marketing agency. He’s worked with leading brands in the automotive, CPG, retail, financial services, and a host of other industries, served on Client Advisory Boards for SPSS and Experian, and is a recognized expert in market segmentation and enterprise predictive analytics. He holds a BA magna cum laude from Cornell, an MA in Demography from Georgetown, and a Doctorate in Strategic Leadership from Regent University.
About RESPONSE:AI
With offices in Dallas, San Francisco, and Prague, RESPONSE:AI provides AI-powered market research for organizations of all sizes. For more on exactly what we do and how we do it, check out response-ai.com.