Thursday, 16 July 2020 (Macau SAR)HOGO (Hogo Digital Macau Limited) has signed a partnership agreement with Response:AI, an automated and AI-based market research platform with representatives in Europe, the United States, and Japan. The partnership sees HOGO working with the Response:AI team to consult and conduct quantitative market research projects and in-depth analysis for clients in Macau and throughout Asia. It is part of a broader strategy by HOGO to offer services that clients can use to grow and protect their brands and investments by making intelligent, data-driven decisions in the time of COVID19. The Response:AI platform will allow HOGO’s clients to conduct market research studies in areas such as product and service testing, usage & attitudes studies, long-term tracking studies, pricing model, and testing marketing and advertising campaigns, and more. The power comes from the high level of available segmentation and geo-targeting options, including China, Japan, South Korea, Vietnam as well as its ability to utilize artificial intelligence (AI) to ensure quality responses from highly segmented audiences. The platform also allows clients to use their data (such as those from loyalty programs) safely and securely on their own server.
Chris Wieners, Managing Partner of HOGO, stated: “We are thrilled to be able to offer a comprehensive market research product to our clients here in Macau as well as the other locations in Asia that we serve. We know the need to conduct timely and cost-effective research, especially for those in the tourism, hospitality, and entertainment industries is paramount during the current situation.
While we see much interest from a variety of markets to re-start marketing campaigns, being able to make quality data-driven decisions is key to ensuring success when so much is uncertain. We are looking forward to helping provide our clients as much data as possible when making these critical decisions.”
Dr. Frederick Barber, CEO of Response:AI, stated: “Since being spun out of a traditional market research firm in 2016, we have built a robust platform and worked with leading global brands, agencies, and consulting firms, such as Google, Mastercard and McCann Worldwide. We have also worked on tourism projects in the United States and Europe, and thanks to Andrew Edsall, our local director in APAC, we are excited to work with HOGO.”
HOGO is a marketing strategy and corporate communications company that focuses on the tourism, hospitality, gaming, and entertainment industries. Based in Macau, the agency has offices in Hong Kong, Vietnam, Thailand, Cambodia, and Japan. Focused on creative marketing and strategic vision, HOGO works with clients to further develop and build their brands throughout Asia Pacific.