Market research veteran, Dr. Fred Barber, appointed MD of North America.
Here at RESPONSE:AI, we provide AI-powered market research — now available to US clients. We’ve been successfully operating in the European market since early 2017, and so far boast a 100% customer satisfaction for clients such as Google, Mastercard, Raiffeisen Bank, Marks & Spencer, and more.
Our value proposition is pretty straightforward — any business or marketing agency that desires the same quality and depth of insight from a traditional market research report can get it from us in dramatically less time and far less cost. In many cases, we’re able to provide research at 3x the speed and 3x less the cost of current market research and DIY offerings.
Recently Ruck.us, who provides political candidates with an online platform to create campaign websites retained us to learn what past and present users like and dislike about the service, and their willingness to recommend. “With market research from RESPONSE:AI, we were able to focus on the things we needed to improve about our service,” says Ruck.us CEO Nathan Daschle. “Now, we have the data to make some subtle changes to get our clients out there evangelizing about Ruck.us, and we couldn’t be happier.”
For more on exactly what we do and how we do it, go here.
To lead our efforts, we’ve appointed veteran market research executive Dr. Frederick Barber as Managing Director of North America. He is responsible for strategy, market development, and client success in the U.S. and Canada. “With RESPONSE:AI we have an innovative company that is applying the latest in app-based technology, process automation, and artificial intelligence to a critical business need,” says Barber. “Market research is now far more timely and cost-effective for anyone with a need for quality insights without the resource drain related to traditional research firms. I look forward to bringing my experience in both market research and marketing automation to bear in RESPONSE:AI’s North American expansion.”
Prior to joining RESPONSE:AI, Dr. Barber served as Chief Analytics Officer for MXM, a leading content marketing agency. He has managed analytic services for such clients as Fiat Chrysler, Volkswagen, KraftHeinz, Nestle, Toshiba, Nationwide Insurance, Allergan, Home Depot, and TGI Fridays. Fred has served on Client Advisory Boards for SPSS and Experian. He is a recognized expert in market segmentation and enterprise predictive analytics. He holds a BA magna cum laude from Cornell, an MA in Demography from Georgetown, and a Doctorate in Strategic Leadership from Regent University.
“At RESPONSE:AI our success comes from understanding how to execute automated market research and add the critical human touch,” says Rene Henc, CEO and founder of RESPONSE:AI. “We ensure our clients receive the very best data with over 20 years of market research experience in the final analysis.”