response:AI is pleased to announce that The Decision Co. has acquired a majority stake in our company. response:AI will continue to provide a world-class market research technology solution to marketing research agencies, advertising strategy directors and corporate insights managers, through our DIY platform. Our full-service market research services will be serviced through The Decision Co.
The Decision Co. is a survey research and data science business that goes beyond numbers to provide intelligence for action. The Decision Co. combines survey research, predictive analytics, communication strategy, and strategic business consulting into a customized service offering that empowers businesses to make better decisions.
“The Decision Company has been delivering Intelligence for Action for our Corporate, Non-Profit & State Agency clients since 2016. We had the opportunity to partner with Dr. Frederick Barber and his team at response:AI on several projects over the last 12 months and were very impressed with their knowledge and the platform itself,” says Tom Broughton, President at The Decision Co. “It is not enough to just provide good data … you must also help the client understand what to do with it and walk alongside them throughout the implementation. Our companies have the same “client first” and “outcomes based” approach, which led to the partnership we are excited to announce today. We look forward to accomplishing great things together!”
“The response:AI platform provides a technical solution for The Decision Company to deliver rapid and cost-effective market research insights to corporate marketers. Combining survey scripting with programmatic access to respondents and a AI-powered data analysis and reporting engine, response:AI delivers survey methodologies and presentation-ready results at a fraction of the time and cost of traditional methods,” says Fred Barber, CEO at response:AI.
Through our partnership with the team at The Decision Co., we will continue to improve the functionality of the response:AI platform, offering a powerful and cost effective solution to the market research industry.