Survey research may be one of the best options a company has to keep it’s finger on the pulse of existing and potential customers. The only downside? You need insights now, and survey research takes time, right? Guess again! Gone are the days of waiting weeks for survey results. As the holidays are upon us, […]
3 CRITICAL FACTORS FOR ADVERTISING EFFECTIVENESS TODAY
W. Edwards Deming once said, “without data, you’re just another person with an opinion.” Nowhere is this more true than in the ad world, where creative brilliance can sometimes go horribly wrong if an ad doesn’t send the right message to its intended consumer audience. If your advertising isn’t effective, you are wasting your money and your time.