W. Edwards Deming once said, “without data, you’re just another person with an opinion.” Nowhere is this more true than in the ad world, where creative brilliance can sometimes go horribly wrong if an ad doesn’t send the right message to its intended consumer audience. If your advertising isn’t effective, you are wasting your money and your time.
RESPONSE:AI HELPS HEALTH INSURANCE COMPANY IDENTIFY ITS STRENGTHS & WEAKNESSES
One of the country’s largest health insurance companies wanted to focus management’s attention on the organization’s top strengths and weaknesses. To do that, they needed to measure their comparative user experience and satisfaction rate against those of their competitors. To that end, they partnered with response:AI to survey their own policyholders and those of their […]
RETHINKING RETIREMENT INFOGRAPHIC FROM FIDELITY
The Impact on Retirement Timing Due to COVID-19 We know all too well that the pandemic has drastically changed our current lifestyle. How will it affect our future? While don’t know what the future holds, we do make plans for the future – retirement being one of the things most Americans plan for often well […]
THE DECISION CO. ACQUIRES A STAKE IN RESPONSE:AI
response:AI is pleased to announce that The Decision Co. has acquired a majority stake in our company. response:AI will continue to provide a world-class market research technology solution to marketing research agencies, advertising strategy directors and corporate insights managers, through our DIY platform. Our full-service market research services will be serviced through The Decision Co. The Decision Co. is a survey research […]
ADVERTISING IN AN ENVIRONMENT OF FEAR, ANXIETY & ANGER (RESPONSE:AI WEBINAR)
We want to thank everyone who expressed interest in, signed up for, and attended our webinar on August 13th. As webinars like this become to new normal, we appreciate your patience and support while we navigate our setup. We are aware that some of those who signed up never received the link to join the […]
HOGO PARTNERS WITH MARKET RESEARCH PLATFORM RESPONSE:AI TO BRING COMPREHENSIVE DIGITAL MARKET RESEARCH TO MACAU, ASIA
Thursday, 16 July 2020 (Macau SAR)HOGO (Hogo Digital Macau Limited) has signed a partnership agreement with Response:AI, an automated and AI-based market research platform with representatives in Europe, the United States, and Japan. The partnership sees HOGO working with the Response:AI team to consult and conduct quantitative market research projects and in-depth analysis for clients […]
DR. FREDERICK BARBER APPOINTED CEO OF MARKET RESEARCH FIRM RESPONSE:AI
Market research veteran takes over to drive RESPONSE:AI’s expansion in the US (Prague, CZ — April 17, 2018) — RESPONSE:AI, a leader in providing AI-driven automated market research, has named Dr. Frederick Barber as its new CEO. After fewer than six months as RESPONSE:AI’s Managing Director of North America, Dr. Barber will take over as […]